2014-10-13 Andrius Grigorjevas

Yes, the context is the king

Another brand follows the trend with a woderfully arranged content bar. The first item – some babble about an undiscovered Liublin, another article – 10 most gorgeous routes with a ferry. But it’s the last one that really does it…

swedbank kortelėStewardess in Arab Emirates – about threesome and kindergarten on the plane. Quite some experience for one person.

stewardess

Go get your credit card before it’s too late!

So this is what contextual advertising and content advertising does to brands – even the fluffiest of brands becomes tangled in the topics of sex, trying to keep a balance between intriguing topics and family values (kindergarten, remember)

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SEMIOSEARCH

communication field and its problems never cease to amaze me - the truly brilliant thing is that there are no final answers. I don't understand anything, but I guess nobody does (there just a moderate degree of success in pretending that they do). If you have challenges, questions, topics, themes or projects - contact me and maybe we can crack them together. Andrius