13 Oct 2014
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2014-10-13 Andrius Grigorjevas

Is context the king in contextual advertising?

Sticky Post By On 2014-10-13 With No Comments

I recently witnessed a couple of misfires from the camp of contextual digital advertising: the keywords are all there, but the meaning resides elsewhere. And here’s the winner:

DRINK’n’DRIVE

contextual advertising

 

DRINK AND JUDGE

The second place is taken by a more cheerful courtroom approach:

vynas martynas tyla

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SEMIOSEARCH

communication field and its problems never cease to amaze me - the truly brilliant thing is that there are no final answers. I don't understand anything, but I guess nobody does (there just a moderate degree of success in pretending that they do). If you have challenges, questions, topics, themes or projects - contact me and maybe we can crack them together. Andrius