2015-07-08 Andrius Grigorjevas

PROGRAMMATIC BRANDING

Here comes the new era – we move from programmatic ad-buying to something much more threatening and worry-some. Yes, programmatic, routinely generated branding.

Just enter your company name, answer a few questions, pick a few choices and you will have a brand with all the identity elements.

logo design

If you thought, that these are only the first steps in this technological and cold branding trend, you are gravely mistaken. It seems that there are dozens of these apps – it has spread while you were creating your next best logo. Here’s another one that looks and feels (and most probably generates branding) in the same way as the first example:

prog_branding2

And there are quite a few of them (you can find more here)

Are we ready for the TERMINATOR future? Can you keep up with the digital-branding intelligence algorithms? Let’s wait for the programmatic awards to appear.

prog_branding_full

SEMIOSEARCH

communication field and its problems never cease to amaze me - the truly brilliant thing is that there are no final answers. I don't understand anything, but I guess nobody does (there just a moderate degree of success in pretending that they do). If you have challenges, questions, topics, themes or projects - contact me and maybe we can crack them together. Andrius