TREND REPORT REVIEW

New Year, new trends. Let’s take a look at what the trendwatching companies have brought to our doorstep. How likely are these trends to take-off from the ground? Same as always – 50% as in either they will or they’re won’t. Read more

TREND DIGEST 1

This is the bi-monthly trend digest post. What are you going to get here is a trend overview on consumers, brands, communication and innovation. That’s a lot, but I was having trouble prioritizing any of the mentioned, so you will be getting all of it.

Have an insightful week! Read more

WHEN HAVING NO BRAND STILL MEANS HAVING A BRAND

The brand and no-brand discussion has a long history, but most probably the most prominent point was the publishing of the NO LOGO book by Naomi Klein where she argued that over-branding leads to negative consequences, such as the invasion of public and cultural spaces and cultural values being driven or even created by sales motives.

That was a strong point, but the irony was not lost when the NO LOGO became “a sort of logo” for the anti-brand movement and the book with its ideas created something close to a brand. So I guess, this just proved the point that branding is an inevitably natural phenomenon. Read more

SEMIOSEARCH

communication field and its problems never cease to amaze me - the truly brilliant thing is that there are no final answers. I don't understand anything, but I guess nobody does (there just a moderate degree of success in pretending that they do). If you have challenges, questions, topics, themes or projects - contact me and maybe we can crack them together. Andrius