Personalized creativity: pushing the limits in OOH advertising

Just recently I wrote about the possibilities of personalized content. You can find my original post here. It took me just one day to stumble upon more exciting examples (not just abstract ramblings) on how advertising content can be personalized. Here are three fresh and semi-fresh examples of personalization in out of home advertising. Read more

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communication field and its problems never cease to amaze me - the truly brilliant thing is that there are no final answers. I don't understand anything, but I guess nobody does (there just a moderate degree of success in pretending that they do). If you have challenges, questions, topics, themes or projects - contact me and maybe we can crack them together. Andrius