Innovation in Lithuania

Innovation can take a really long time. Let’s think. It took almost 24 years for businesses in Lithuania to understand that taxi service has something to do with client service (huh, i wonder where did they get that idea from) and that processed cheese can be sold in resealable bags (i wonder how many years of research led to a realization that it gets stale if it is not in a sealed container) Read more

The problems with accepting change

This is a short one. Working with strategic projects most of the time means convincing people to change and then dealing with resistance to that change. Once a time I came upon a graph that showed the relationship between loyalty to brand and the evaluation of changes made to the brand. Read more

How to conduct actionable consumer research

Around 80 % of the research that reaches my hands has a tiny problem – there’s is nothing to do with it. It is interesting, sometimes even exciting (and most of the time pretty awfully looking – that’s another thingy). And yet it misses one point. Read more

FLUID MARKS

Recently I’ve been listening to James Victore (a graphic artist and typographer) and he spelled out and interesting idea. He referred to traditional branding as stamp – stamp – stamp kind of branding, where you would always find the same mark upon every object. Read more

Branding Detective!

This all started with a simple PR message in VZ.LT business news outlet that has reported in an understated way that LIETUVOS DRAUDIMAS (a leading insurance brand in Lithuania) has had a visual facelift. You can read it here. Well, everything seemed ok till the very moment I paid attention to the actual changes: Read more

Bring the sexy back…to your local pharmacy

If you ever thought that pharmacy and sexual overtones don’t go together – you’re wrong again. The brief must have had this particular consumer insight – “women from 20 to 50 often fantasize about having sexual type of relations with their male pharmacists, who embody confident wickedness and everlasting charm”. It also states “based on proprietary research”. Read more

Yes, the context is the king

Another brand follows the trend with a woderfully arranged content bar. The first item – some babble about an undiscovered Liublin, another article – 10 most gorgeous routes with a ferry. But it’s the last one that really does it… Read more

SEMIOSEARCH

communication field and its problems never cease to amaze me - the truly brilliant thing is that there are no final answers. I don't understand anything, but I guess nobody does (there just a moderate degree of success in pretending that they do). If you have challenges, questions, topics, themes or projects - contact me and maybe we can crack them together. Andrius